Reports: Bounces

About This Feature
Emails that bounce have failed to arrive in an inbox for one of two reasons:

  • A hard bounce is the failed delivery of an email due to a permanent reason like a non-existent address. These bounces are automatically removed from your subscriber lists.

  • A soft bounce is the failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server. This may also happen if an email server marks your email as spam. Soft bounces are particularly important to note because MNB will automatically attempt to resend to soft bounces. These bounces are not removed from your subscriber list unless you remove them.

How to Use This Feature
Bounces are located on a newsletter report. To locate them, click on Reports --> Newsletter. Then look for the column titled “Bounces,” these are listed for each newsletter that had bounces. No number is great news! If you have some numbers, don’t worry - it happens to the best of us. The bounce report gives you some information as to why those newsletters didn’t reach their destination - and what subscribers didn’t get to read your riveting newsletter.

[+] View Bounces

[+] Bounce Details

Best Uses
Keeping your email list clean is essential for optimum email deliverability. Your email reputation is what keeps your newsletters landing in inboxes rather than being filtered out as spam and sending emails to address that bounce will cause you to look suspiciously like a spammer. Besides, there’s really no point in using up valuable time and emails sending to addresses where they’ll never be seen or read.

Exporting your soft bounces makes it easy to compare to previous sends and remove bounces by uploading the bounce report to remove subscribers.

When it comes to removing email addresses that bounce it is best to go ahead and remove hard bounces immediately and compare soft bounces from month to month. Soft bounces that repeat for more than 2 or 3 months months can be removed. You can also view the soft bounce details and remove contacts based on this information.